The gym operating system

Keep more members.
Run less admin.

GymStack is the operating platform for CrossFit and HYROX gyms. It spots who is going quiet, surfaces failed payments from your own records, and runs automations you configure — with optional AI only after you add a model key (no fake replies).

Switch in a dayBilling built in · no processor wired yetNo card to start
Athletes training in a functional-fitness class
Example briefing06:12
Sarah is going cold24 days since her last check-in
Marcus’s payment failed$89 — card likely expired
6am CrossFit is filling up11 of 12 — add a waitlist?
5 → 1
One stack for CRM, billing, programming and retail
24/7
Watching for churn signals while you coach
~0
Spreadsheets required to run the week
1 day
To switch across from whatever you use now

Software that runs the gym with you.

Most gym software is a filing cabinet. GymStack watches your gym, tells you what needs you, and does something about it.

01

Optional AI when you are ready

Connect Anthropic or Vercel AI Gateway and GymStack generates morning briefings and answers questions from your gym’s own data. Without a key, the UI tells you what to configure — it never fakes a reply.

02

Every lead and member on one board

A trial that never converted and a member of six years are the same person to your gym, so they are the same record here. No dual-entry, no reconciling two systems that disagree.

03

Retention on autopilot

At-risk is measured against what each member actually committed to, not a flat threshold. A twice-a-week member having a normal week is not a crisis, and treating it as one is how gyms learn to ignore the alerts.

04

Built for how you actually train

Programming, benchmarks, class capacity and the floor screen. Not a generic booking tool with CrossFit painted on the side.

The whole gym, one login.

Replace the patchwork of a member app, a billing tool, a spreadsheet and a group text — with one system built for the way functional-fitness gyms actually run.

01

Command center

Revenue, check-ins, retention and what needs you — on one screen, from real data.

Command
02

Leads → members → regulars

One board from first enquiry to first anniversary, with stalled leads surfaced automatically.

Pipeline
03

Routines that run themselves

Win-backs, failed-payment follow-ups and welcome sequences — triggered when something happens. Email and SMS steps wait until you configure comms; payment retries record intent until Stripe is connected.

Automate
04

Kiosk, display and programming

Check people in, run the TV, and publish the week — from the same login.

Floor
The gyms that survive are not the ones with the best programming. They are the ones that notice when somebody stops showing up.
Why we built GymStack

Run your gym on one system.

Set it up in an afternoon. Bring your members across in a day.